Xavier Landum, born May 12, 1998, in Dallas, Texas, is professionally known as BigXthaPlug, a rising American rapper who has transformed from street struggles to becoming one of Southern hip hop’s most authentic voices. At just 26 years old, he represents a new generation of independent artists who have leveraged streaming platforms and authentic storytelling to build substantial wealth.
Growing up in a challenging environment as the son of two street-dwellers, Landum’s childhood was marked by extremes, including witnessing his mother shoot at a would-be thief during an attempted robbery when he was just four or five years old. These early experiences would later become the raw material for his compelling musical narratives.
BigXthaPlug Net Worth 2025: How Much is the Dallas Rapper Worth?
According to multiple industry sources, Bigxtheplug net worth in 2025 ranges between $500,000 and $1.7 million, with some estimates placing it as high as $3-5 million depending on unreported income streams and business valuations.
Current estimates place Bigxtheplug net worth somewhere between $500,000 and $1.7 million as of 2025, though some industry analysts suggest his total earning potential could be significantly higher when factoring in unreported income streams and future projections.
As of 2025, Bigxtheplug net worth is estimated to range between $600,000 and $1.2 million, coming from various income streams including music sales, streaming revenue, live performances, and business ventures.
The variation in estimates reflects the complexity of calculating wealth for independent artists who maintain ownership of their masters and control multiple revenue streams.
Net Worth Breakdown by Source
Streaming & Music Sales: $150,000 – $400,000 annually
Live Performances: $300,000 – $800,000 annually
YouTube Revenue: $80,000 – $100,000+ monthly
Merchandise Sales: $100,000 – $200,000 annually
Record Label (600 Entertainment): Undisclosed equity value
Brand Deals & Endorsements: $50,000 – $150,000 annually
Xavier Landum: The Man Behind BigXthaPlug
Early Life and Background
Born in Dallas, Landum was raised in a turbulent environment where both parents introduced him to diverse music ranging from Isley Brothers and UGK to Drake and Lil Wayne, shaping his eclectic musical taste. His father served as the disciplinarian while his mother, whom he describes as his best friend and a “gangsta,” provided emotional support.
BigXthaPlug struggled academically from a young age, frequently skipping classes and getting into fights. His athletic ability offered a potential escape route, he was a talented football player with Division 1 scouts showing interest during his time at Ferris High School.
The Football Dream That Didn’t Happen
In 2016, Landum enrolled at Crown College in Minnesota to pursue football. However, he was expelled from Crown College for selling marijuana to students, effectively ending his athletic aspirations. This setback pushed him deeper into street life, ultimately leading to his arrest on aggravated robbery charges just before his 18th birthday.
Prison: Where BigXthaPlug Was Born
BigXthaPlug began rapping while in jail, writing his first lyrics on a medical form to pass the time during solitary confinement. Missing his son Amar’s first birthday while incarcerated became a turning point, he vowed to pursue music seriously upon release and build a better life for his family.
How BigXthaPlug Makes Money: Income Sources Explained
1. Music Streaming Revenue
He earns an average of $3,000 to $5,000 per million streams on Spotify, and his YouTube channel boasts millions of views which adds another revenue source. With over 2 million monthly Spotify listeners and hundreds of millions of cumulative streams, this represents a substantial income source.
Current Streaming Performance:
- Spotify: 2+ million monthly listeners
- YouTube: 1.5+ million subscribers, 1.1+ billion total views
- BigXthaPlug makes approximately $80.9K per month from YouTube alone, with an estimated net worth from this platform of approximately $1.45 million.
2. Live Performances and Concert Tours
He reportedly earns $20,000 – $50,000 per show, depending on the venue and location. As his popularity has grown, these fees have increased, with larger venues and festival appearances commanding premium rates.
The touring economy provides BigXthaPlug’s highest profit margins, as live performances allow him to connect directly with fans while selling merchandise and building brand loyalty.
3. YouTube Monetization
BigXthaPlug uploaded 397 videos on YouTube with 1,194,939,249 video views, earning approximately $1.21 per 1000 views. His channel, launched in 2019, has become a significant revenue generator through ad revenue, sponsored content, and driving traffic to streaming platforms.
4. 600 Entertainment Record Label
In 2023, BigXthaPlug founded 600 Entertainment, his own record label. This represents his evolution from artist to music industry entrepreneur. He has signed promising artists including Ro$ama and Yung Hood, and plans to expand his influence by supporting emerging artists through the label.
Record label ownership provides multiple revenue streams:
- Artist development fees
- Production royalties
- Master recording ownership
- Distribution deals
- Publishing rights
5. Merchandise and Brand Collaborations
BigXthaPlug has attracted endorsement deals with several lifestyle brands including streetwear companies and tech startups in 2024, while his custom-designed clothing line and limited-edition merchandise have proven popular.
His merchandise strategy includes:
- Concert tour merchandise
- Online store sales
- Limited edition drops
- Collaborative brand partnerships
6. Real Estate and Investments
Beyond music, he is exploring investments in real estate and business ventures to expand his financial portfolio. While specific holdings remain private, real estate represents a smart diversification strategy for building long-term wealth.
BigXthaPlug Career Milestones: From “Bacc from the Dead” to Billboard Success
The Breakthrough: “Texas” Goes Gold
In 2022, BigXthaPlug dropped “Texas,” a track that became an instant hit and was certified Gold by the RIAA—a love letter to his home state and a declaration of his pride in being a Southern artist. The song’s infectious hook and booming beat made it a fan favorite, with the music video gaining over 62 million views on YouTube and going viral on TikTok.
“Mmhmm” Achieves Platinum Status
Released in October 2023, “Mmhmm” became BigXthaPlug’s biggest commercial success. “Mmhmm” hit No. 63 on Billboard Hot 100 and became 2x Platinum, while his second album “Take Care” hit number 8 on the Billboard 200 and achieved Platinum certification.
Album Success: “Amar” and “Take Care”
His first album “Amar,” released in February 2023, became RIAA Gold certified and hit No. 97 on the Billboard 200. Named after his son, the album showcased his authentic storytelling and emotional depth.
His second album “Take Care,” released in October 2024, combined his trademark Southern hip-hop sound with music focusing on healing and vulnerability.
Debut Mixtape “Bacc from the Dead” (2020)
Released in December 2020, “Bacc from the Dead” was BigXthaPlug’s first official project, showcasing his storytelling skills with tracks like “Red Bottoms” and “Mula.” This mixtape laid the foundation for everything that followed.
Personal Life: Family, Relationships, and Fatherhood
Amar Landum: The Inspiration Behind the Music
Landum has a son, Amar, age 6 as of 2025. In April 2025, Landum filmed a video with the Autism Society of America on his relationship with his son, who has autism, as part of Autism Acceptance Month.
His son is not just family but also his primary motivation. Both of his albums—”Amar” and “Take Care”—are named after and inspired by his relationship with his child, adding depth and authenticity to his work.
Current Relationship Status
By August 2025, BigXthaPlug dates country singer Ella Langley, with both artists describing their first encounter as movie-style and life-changing. Their relationship has garnered media attention and represents a creative partnership between two artists from different genres.
Physical Stats
BigXthaPlug stands 6’3″ (191 cm) tall and weighs around 198 lbs (90 kg). His commanding physical presence complements his powerful stage performances and deep, resonant voice.
BigXthaPlug’s Music Style and Influence
BigXthaPlug’s sound represents authentic Southern hip hop with modern production. His deep, gravelly voice and raw storytelling ability set him apart from peers. He blends traditional Texas rap influences (UGK, Pimp C) with contemporary trap production and melodic sensibilities.
Musical Characteristics:
- Deep, distinctive voice
- Authentic street narratives
- Texas pride and regional identity
- Vulnerable, emotional storytelling
- Hard-hitting production with Southern flavor
Hit Songs and Popular Tracks
Biggest Hits:
- “Texas” – Gold certified, 62M+ YouTube views
- “Mmhmm” – 2x Platinum, Billboard Hot 100 (#63)
- “Safehouse” – 13M+ Spotify plays
- “The Largest” – Critical acclaim
- “Pistol Paccin” – Bubbling Under Hot 100
- “Take Care” – Album title track
- “Lost the Love” – Bubbling Under Hot 100
Collaborations with Other Artists
BigXthaPlug has worked with several notable artists including:
- Maxo Kream (fellow Texas rapper)
- Offset (Migos member) – “Climate”
- Upcoming country collaborations with Jelly Roll and Morgan Wallen
He plans to release a country mixtape featuring collaborations with artists like Jelly Roll and Morgan Wallen, blending Southern rap with modern sounds.
Social Media Presence and Digital Influence
BigXthaPlug’s social media strategy directly contributes to his income and brand value:
Instagram: 1.8 million followers on @bigxthaplug
YouTube: 1.42 million subscribers, 349+ videos
TikTok: Strong presence with viral content
Spotify: 2+ million monthly listeners
The total estimated annual income across Instagram, YouTube, and TikTok is approximately $13,094,170 – $16,098,989 based on a total audience of 4,365,582 users. (Note: This represents potential maximum earning capacity, not actual confirmed income)
Lifestyle and Assets: Cars, Property, and Investments
Luxury Car Collection
BigXthaPlug is known to drive luxury cars such as a Dodge Hellcat and a Mercedes-Benz AMG. His automotive choices reflect personal taste while maintaining connection to his roots—American muscle mixed with European luxury.
Real Estate Holdings
While specific properties aren’t publicly disclosed, industry sources suggest he owns real estate in the Dallas area. His strategy appears focused on building equity rather than flashy displays of wealth.
Smart Money Management
Unlike many artists who squander early success, BigXthaPlug demonstrates financial discipline through diversified investments, business ownership, and maintaining relatively modest lifestyle expenses compared to his income level.
Controversies and Public Statements
In an interview published June 4, 2024, BigXthaPlug publicly endorsed former President Donald Trump for the 2024 United States presidential election, sparking debate among fans and political commentators.
While controversial, this willingness to express personal political views demonstrates his commitment to authenticity, even when it might alienate some fans—a trait that has defined his entire career.
Future Prospects: Where is BigXthaPlug’s Net Worth Heading?
Projected Growth 2025-2030
Based on current trajectory and industry trends, Bigxtheplug net worth could realistically reach:
- 2026: $2-4 million
- 2027: $4-7 million
- 2028: $6-10 million
- 2030: $10-20 million+
Growth Factors
Expanding Touring Capacity: As he graduates to larger venues and amphitheaters, per-show earnings will increase significantly.
600 Entertainment Growth: If signed artists achieve commercial success, label equity value could multiply exponentially.
Cross-Genre Appeal: His planned country music collaborations could open entirely new markets and revenue streams.
Streaming Growth: Continued catalog growth and international expansion of streaming platforms will increase passive income.
Brand Partnerships: As his mainstream recognition grows, premium endorsement deals become increasingly available.
Frequently Asked Questions About BigXthaPlug’s Wealth
What is BigXthaPlug’s net worth in 2025?
Bigxtheplug net worth is estimated between $500,000 and $1.7 million, with some sources suggesting as high as $3-5 million depending on asset valuations and unreported income.
What is BigXthaPlug’s real name?
BigXthaPlug’s real name is Xavier Landum, born May 12, 1998, in Dallas, Texas.
How does BigXthaPlug make money?
He earns income through music streaming, YouTube monetization, live performances ($20K-$50K per show), merchandise sales, his record label 600 Entertainment, and brand endorsements.
Is BigXthaPlug signed to a major label?
BigXthaPlug is currently signed to UnitedMasters, a music distribution platform that allows artists to maintain ownership of their masters. He also owns his own label, 600 Entertainment.
What are BigXthaPlug’s biggest songs?
His biggest hits include “Texas” (Gold certified), “Mmhmm” (2x Platinum, Billboard Hot 100 #63), “Safehouse,” and “The Largest.”
Does BigXthaPlug have children?
Yes, he has a son named Amar Landum, age 6, who has autism. Both of his albums are named after themes related to his son.
How much does BigXthaPlug make per show?
He reportedly earns between $20,000 and $50,000 per performance, with higher fees for festivals and larger venues.
What cars does BigXthaPlug drive?
He owns a Dodge Hellcat and a Mercedes-Benz AMG among other vehicles.
Where is BigXthaPlug from?
He was born and raised in Dallas, Texas, which heavily influences his music and identity as a Southern rapper.
How tall is BigXthaPlug?
BigXthaPlug stands 6 feet 3 inches (191 cm) tall and weighs approximately 198 pounds (90 kg).
Key Lessons from BigXthaPlug’s Financial Success
1. Authenticity Creates Lasting Value
BigXthaPlug’s refusal to compromise his authentic voice—even when it meant discussing uncomfortable topics or expressing controversial views—has built a loyal fanbase willing to financially support his career.
2. Ownership Equals Wealth
By maintaining ownership of his masters through UnitedMasters and establishing 600 Entertainment, he retains significantly more revenue than traditionally-signed artists.
3. Diversification Protects Income
Rather than relying solely on music sales, he’s built multiple income streams: streaming, touring, merchandise, label ownership, real estate, and endorsements.
4. Transform Adversity into Advantage
His prison experience and difficult upbringing, rather than being liabilities, became the raw material for authentic storytelling that resonates with millions.
5. Family Motivation Drives Success
His son Amar serves as his primary motivation, providing purpose beyond financial gain and creating emotional depth that fans connect with.
Conclusion: The Million-Dollar Future of BigXthaPlug
Xavier Landum’s transformation from incarcerated father to successful rapper earning between $500,000 and $1.7 million represents more than personal achievement—it exemplifies the democratization of music industry wealth through streaming platforms, social media, and independent distribution.
His ability to turn adversity into opportunity, combined with smart business decisions and authentic artistry, has created multiple revenue streams that continue to grow year after year.
What makes Bigxtheplug net worth particularly impressive is the compressed timeline—achieving this level of financial success in just 5-6 years while maintaining artistic integrity and ownership of his work. Unlike previous generations who signed away their rights for upfront advances, he’s built sustainable, long-term wealth.
Looking ahead, all indicators suggest Bigxtheplug net worth will multiply significantly over the next decade. His diversified income streams, growing 600 Entertainment label, expanding touring capacity, and cross-genre collaborations provide multiple pathways for wealth accumulation.
For aspiring artists, BigXthaPlug’s journey offers a modern blueprint: maintain authenticity, own your masters, build multiple revenue streams, invest wisely, and never compromise your artistic vision for short-term gains. His story proves that in 2025’s music industry, independent artists can build substantial wealth while staying true to themselves.
Bigxtheplug net worth 2025: $500K – $1.7M (conservative), potentially $3-5M (including business valuations)
The Dallas rapper’s financial empire is still being built, and the best may be yet to come.
